STRATEGIC
MARKETING TEAM

我们营销团队由一群和诸多国际知名品牌公司如可口可乐，联合利华，cerabos，AB食品饮料公司，西格拉姆，灵狮和绿斑（维他豆奶）有过合作，积攒了超过15年食品和饮料市场营销经验的营销策略师组成。团队监督产品开发的每一个阶段和每一个维度，从产品概念到商业计划到分销渠道，以确保我们的产品符合目标市场的需求。也正因为如此，我们的营销主管总是考虑营销费用的有效性，以维持利润率和可持续增长。

As a startup, once the team perceived the marketing channel in a convenience store, we jointly developed and launched dispenser beverage with 7-Eleven. The product sales value doubled in several years at the beginning and still continued to prosper along with our business partner, 7- Eleven, who operates more 8,000 branches presently.

Further, our strategic marketing team has driven T.A.C.C. to become an owner of an international green tea brand, Zenya. The tea is available in 10 countries. In Cambodia, Zenya is ranked number one in green tea market share. It is also the only Thai-brand green tea sold in more than half of the schools in Singapore.

  • 愿景

    “我们将成为独特饮料的创造领先者，以确保所有股东福利”

  • 使命

    TACC在B2B渠道，国内消费者市场以及CMLC国家包含柬埔寨，缅甸，老挝和中国致力于成为一个非酒精饮料店的领导者。我们将巩固我们作为领导者的地位：
    • 客户，创造客户满意度，以合理的价格出售高品质的产品；
    • 贸易伙伴，强调可持续和长期的贸易关系；
    • 社会，参与改善生活质量和环境；
    • 组织，向员工和股东提供令人满意的报酬。

  • Chatchawe Vatanasuk

    Chatchawe Vatanasuk

    • Present position

      Chairman of the Executive Board

    • Educational

      MBA University of San Diego USA

    • Past work experience

      • PositionGroup Brand Manager

        Company Coca-Cola (Thailand) Co., Ltd.

      • Position Brand Manager

        CompanyNovartis Nutrition (Thailand) Co., Ltd.

      • Position Food Senior Marketing Executive

        CompanyCerebos (Thailand) Co., Ltd.

  • Chirapan Khotcharit Choosang

    Chirapan Khotcharit Choosang

    • Present position

      Deputy Managing Director – Sales, Marketing and Strategic Partner Division

    • Educational

      MBA University of South Alabama USA

    • Past work experience

      • Position Marketing Manager

        Company Coca-Cola (Thailand) Co., Ltd.

      • Position Commercial Executive Director

        Company Coca-Cola (Thailand) Co., Ltd.

  • Suphot Leenanurak

    Mr.Suphot Leenanurak

    • Present position

      Assistant Managing Director Investment Venture Department

    • Educational

      Master of Business Administration (MBA), University of St. Thomas, Houston, Texas.

      Bachelor Degree of Business Administration (BBA), University of Thai Chamber of Commerce, Bangkok.

    • Past work experience

      • November 2019 - Present
        Assistant Managing Director, Investment Venture Department, T.A.C. Consumer Public Company Limited.

      • 2014 -September 2019
        Channel & Trade Management Leader, Thai Samsung Electronics Co., Ltd.

  • Suveeraya Ansavananda

    Suveeraya Ansavananda

    • Present position

      Division Director – Strategic Partner and Corporate Communications Division

    • Educational

      Business Administration Harvard University Extension School USA

    • Past work experience

      • Position Associate Director

        Company Lowe Limited

  • Hasaya Jaruwittayanant

    Miss Hasaya Jaruwittayanant

    • Present position

      Assistant Managing Director Operation Support Division

    • Educational

      Master of Management Agro-Industry, Kasetsart University.

      Bachelor of Agro-Industry, Kasetsart University.

    • Past work experience

      • January 2018-Present
        Division Director Commercial 3, T.A.C. Consumer Public Company Limited.

      • 2016-2017
        Associate Director-Business Development 1 Department & Research and Development Department, T.A.C. Consumer Public Company Limited.

      • 2010-2015
        Senior Manager Business Development, T.A.C. Consumer Public Company Limited.

T.A.C. Consumer PCL.
  • Head Office : 23rd Floor, UM Tower ,9/231-233 Ramkumheng Road, Suanlaung, Bangkok, Thailand. 10250