TACC Launches Premium Product – Cute Rilakkuma is Going to 7-Eleven
TACC, as the main ally in the “I miss Japan!” Campaign, treats Thais who like to go to Japan by launching the cute premium Rilakkuma product in 7-Eleven.
“When speaking about Japan, besides tourist sites and food, another thing is well-liked by Thais, especially the character of Rilakkuma from San-X in Japan, which expresses relaxation without stress and is a good response for the current situation. Apart from boosting 7-Eleven sales, the campaign creates more awareness about the character of Rilakkuma.”
Moreover, Rilakkuma has joined with Jet Spray and All Café to produce the adorable Rilakkuma beverage cup with other premium products such as Bento bags, noodle bowl sets, rice powder bottles, non-food products and many other products. In addition, Rilakkuma has expanded to 7-Eleven’s 7Delivery Platform, a platform that also grew from joining collection promotional campaigns.