TACC rounded up its coffee business, joining with business allies and trade partners such as our MOU with “BONCAFÉ".
TACC moved forward by building its capacity in offering tea and coffee creative solutions in Thailand, rounding up its coffee business and joining with business allies as in our MOU with “BONCAFÉ", a leader in the one-stop coffee business for over 30 years, to promote business strength together.
Mr. Chatchawe Vatanasuk, Chief Executive Officer, TAC Consumer PCL, or TACC, disclosed that TAC Consumer has joined with BONCAFE Company Limited (Thailand), or BONCAFE, to co-develop alcohol-free beverages and manufacturing equipment for the sale of beverages through strategic planning as trade partners and allies for the purpose of co-developing into an innovative research and development center for the one-stop manufacturing of products together. TACC has a leading beverage formula research and development team with expertise and ability at the national level to make beverages for 7-Eleven, Black Canyon, Punthai Coffee and others.
BONCAFE is currently considered a well-known expert in the coffee business offering a complete range of products and equipment for coffee entrepreneurs from leading world-class coffee products to coffee production under its own brand with Lalana Kongtoranin, or Dr. Jeab as the presenter, importing coffee makers from brands like La Marzocco and La San Marco, and Mahlkonig coffee grinders. At present, BONCAFE has 23 branches and service centers nationwide in Thailand with a customer base composed of leading hotels, restaurants, coffee shops and department stores. We have online and e-commerce sales channels on websites like Lazada, Shopee and JD Central, too.
“This joint venture with BONCAFE will enable TACC to become a hub for the development of a full range of quality products with greater variety as a solution for modern consumers and to handle increasing competition in the beverage market. BONCAFE will help expand our customer base and give us access to consumers in every group, including automatic hot drink dispensers leading to distribution through BONCAFE distributors in various provinces nationwide in Thailand. We also conduct research and development of beverage products together. This joint venture will support growth into a leader in alcohol-free beverage research and development in Thailand with business expansion in the ASEAN region in the future,” added Mr. Chatchawe in closing.