TACC Partners with Betterbeam Food to Create a New Growth Engine
T.A.C. Consumer Public Company Limited (TACC) has acquired a 30% stake in Betterbeam Food, the owner of the popular Thai tea brand “Everyday Thai Tea”, to establish a strategic partnership that will further expand its beverage business and elevate the Thai tea industry to broader markets.
This investment represents a continuation of TACC’s expertise in the tea, coffee, and lifestyle product businesses. It marks an expansion of the company's role from a business-to-business (B2B) product developer for various brands to a growth strategy that includes consumer-facing (B2C) brands. The partnership reflects a strong strategic synergy aimed at creating a new growth engine for Thailand’s beverage industry.
Meanwhile, Betterbeam Food, the developer of the “Everyday Thai Tea” brand, currently operates 27 outlets across Bangkok and plans to continue expanding its store network while introducing new menu offerings. The collaboration with TACC will strengthen the company’s capabilities in product development, supply chain management, and business infrastructure. These enhancements will support sustainable growth and help raise operational standards to an international level in the future.
